Will the Sony A7R V have deep discounts for Cyber Monday 2026?

Question

Been using the A7R III for my landscape work for ages, but the tech is finally showing its age. I'm eyeing the A7R V for the better IBIS and resolution. My logic is that by Cyber Monday 2026, the A7R VI will have been out for a while, so the V should see some deep clearance. I’m trying to keep the spend under $2,300 for the body. Does Sony usually do deep discounts on older gen bodies like that during the big holiday sales, or is a $1,500 drop from MSRP just wishful thinking?

papernebula · Accepted Answer

Rarely post but I have tracked Sony pricing cycles for a decade. A $1,500 price drop to reach $2,300 for a new body is unrealistic. Sony typically discontinues older models once stock is low rather than slashing prices to clearance levels. The Sony Alpha 7R V Full-Frame Mirrorless will likely bottom out around $2,799 during 2026 holiday sales. If $2,300 is your absolute ceiling, consider these strategies:Used Market: Platforms like MPB or KEH will likely list the V for $2,100 to $2,250 once the VI has been on the market for six months.Refurbished Stock: Sony official refurbished partners often sell units with warranties for 20-25% off the current retail price.EDU Discounts: B&H and Adorama offer student pricing that often stacks with manufacturer rebates, potentially bringing a $2,799 sale price closer to $2,450. If you cannot find a V in your range, the Sony Alpha 7R IV A 61MP is the logical fallback. It uses the same 61MP sensor. You lose the dedicated AI processing chip and the multi-angle screen, but for static landscapes, the image results are identical. You could also look at the Sony Alpha 7 IV if you value the newer menu system and autofocus over raw megapixel count.

mildchaosclub · Answer

Sony rarely discounts flagship R-series bodies by $1,500, even after successors launch. The Sony A7R V 61MP Full-Frame Mirrorless might hit $2,800, but $2,300 is unlikely. Just make sure to:

Verify the seller is a Sony authorized dealer to ensure warranty coverage.

Double-check for grey market units lacking local support.

Get a professional sensor cleaning if buying second-hand.